sustaining your style for a cleaner future.
combining both the self-expression of the consumer and the future direction of dr. martens.
after researching the history of the brand and what is to be ahead, this campaign is inspired by their dedication and movement to going sustainable. by 2040, dr. martens aims to have 100% of their footwear made from sustainable materials, with 100% of their products to have a sustainable end-of-life option as well as 100% of the natural materials to be sourced from regenerative agriculture.